Pure Telecom Review 2026: Ireland's Best Value Broadband?

Pure Telecom offers Ireland's cheapest broadband from €30/month with award-winning service. Our complete review.

By SmartSaver Team | Published 1 January 2026 | 5 min read

Topics: pure telecom review, pure telecom broadband, cheap broadband ireland, best value broadband

Pure Telecom is a 100% Irish-owned broadband provider that consistently offers the best value in the market. They've won multiple awards and deliver fibre broadband from just €30/month.

Pure Telecom at a Glance

| Feature | Details | |---------|---------| | Coverage | Via Open Eir, SIRO, NBI | | Max Speed | Up to 1Gb | | Starting Price | €30/month | | Year 2 Price | €40-60/month | | Contract | 12 months | | Ownership | 100% Irish |

Pure Telecom's Plans

| Plan | Speed | Year 1 | Year 2 | 2-Year Cost | |------|-------|--------|--------|-------------| | Purely 100 | 100Mb | €30 | €40 | €840 | | Purely 500 | 500Mb | €35 | €50 | €1,020 | | Purely 1000 | 1Gb | €45 | €60 | €1,260 |

Free installation on all plans. 12-month contract.

The Good

1. Lowest 2-Year Cost

Pure Telecom offers the best value when you calculate total cost over 2 years:

| Provider | 500Mb 2-Year Cost | |----------|-------------------| | Pure Telecom | €1,020 | | Vodafone | €870* | | Sky | €1,188 | | Virgin Media | €1,260 | | Eir | €1,272 |

*Vodafone's deal is time-limited

2. Award-Winning Customer Service

Pure Telecom has won:

Best Broadband Provider (Bonkers.ie)
Best Alternative Network (Switcher.ie)
Excellent Trustpilot ratings

This matters when you need support.

3. Smallest Year-Two Increase

Pure Telecom's year-two increase is the lowest in the market:

Pure Telecom: +43% (€35 to €50)
Eir: +153% (€29.99 to €75.99)
Virgin: +100% (€35 to €70)

4. No CPI Price Clauses

Unlike Eir, Virgin, and Vodafone, Pure Telecom doesn't apply mid-contract CPI + 3% increases.

5. Irish-Owned

Pure Telecom is 100% Irish-owned and operated, with Irish-based customer support.

6. Multiple Networks

Pure Telecom sells on Open Eir, SIRO, and NBI networks, maximizing availability across Ireland.

The Bad

1. Less Brand Recognition

As a smaller provider, Pure Telecom isn't as well-known as Eir or Virgin Media. But this doesn't affect service quality.

2. No TV Bundles

Pure Telecom focuses on broadband. If you want TV bundled, you'll need Sky, Virgin, or Eir.

3. Speed Depends on Network

Your maximum speed depends on which network serves your address:

SIRO: Up to 1Gb
Open Eir FTTH: Up to 1Gb
Open Eir FTTC: Up to 100Mb
NBI: Up to 500Mb

4. Year-Two Price Still Increases

While smaller than competitors, your price still rises in year two (€35 to €50 for 500Mb).

Who Should Choose Pure Telecom?

Pure Telecom is ideal for:

Value-focused customers
Anyone wanting reliable service
Those who want Irish-owned providers
Customers who stay beyond year one

Pure Telecom may not suit:

Those wanting TV bundles
Users needing 2Gb speeds (not offered)
Areas where only Virgin covers (Pure uses Eir-based networks)

Pure Telecom vs Competitors

| Factor | Pure Telecom | Eir | Virgin | Vodafone | |--------|--------------|-----|--------|----------| | 500Mb (Year 1) | €35 | €29.99 | €35 | €35 | | 500Mb (Year 2) | €50 | €75.99 | €70 | €40 | | 2-Year Cost | €1,020 | €1,272 | €1,260 | €900* | | Service | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐ | | CPI Clause | No | Yes | Yes | Yes |

*Vodafone promotional pricing

Coverage Check

Check if Pure Telecom serves your address:

Visit puretelecom.ie

Enter your eircode

See available speeds and plans

Pure Telecom uses Open Eir, SIRO, and NBI networks, so availability is similar to Eir but with better pricing.

How Pure Telecom Compares to Digiweb

Both are Irish-owned alternatives to the big providers:

| Factor | Pure Telecom | Digiweb | |--------|--------------|---------| | 500Mb Price | €35/€50 | ~€40/€45 | | 2-Year Cost | €1,020 | €1,020 | | Service | Excellent | Excellent | | Networks | Open Eir, SIRO, NBI | SIRO, NBI |

Both offer excellent value and service. Pure Telecom is slightly cheaper in year one; Digiweb has a smaller year-two increase.

Verdict

Rating: 4.5/5

Pure Telecom is Ireland's best-value broadband provider. They combine the lowest 2-year costs with award-winning customer service and no hidden price increase clauses. The only reasons to choose elsewhere are TV bundles or 2Gb speed requirements.

Choose Pure Telecom if: You want the best long-term value with excellent service. Consider alternatives if: You need TV bundles or 2Gb speeds.

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Last updated: January 2026

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